Herbert Hoover Recommends a “Very Warm Friend” to The Saturday Evening Post

George H. Lorimer of The Saturday Evening Post

In 1927, Hoover “began his campaign for the presidential nomination indirectly, by supervising relief efforts in the Mississippi flood… and [his] trips to the devastated areas to organize and direct the feeding, clothing, and housing of displaced families received wide coverage in the national press” (DAB). His efforts paid off: “Nothing could have better reminded the country of the skills of the Great Engineer and Humanitarian” (ibid), and he was elected the following year. When Lorimer became its editor-in-chief, the Saturday Evening Post “was an elderly and indisposed magazine” (ibis). Under his direction, it became immensely successful and influential, known for featuring the work of leading contemporary writers and thinkers. “On political matters [Lorimer] believed… that ‘business is or should be the specialty of government'” (ibid). Initially progressive, with Lorimer’s drift to the right, the Post later “became an active — if unofficial — organ of the Republican party. Lorimer knew many presidents personally, and nearly every president during his editorship contributed to the Post, but he was most active in promoting the fortunes of Herbert Hoover” (ibid). Boldly signed, and in very fine condition.